Scaling 1-to-1 LinkedIn ABM campaigns

For marketers and salespeople across the globe, LinkedIn is one of the best channels for reaching and engaging with target accounts. With its precise targeting, unmatched segmentation, and wide reach (1B+ members, and 200+ countries and territories), it ensures individuals and organizations can connect with exactly who they need to.

However, despite the advantages of the platform for one-to-many marketing and sales activities, it’s incredibly difficult to create and scale hyper-personalized one-to-one and one-to-few experiences. 

(If you want to improve your ABM strategy in 2025, we’ve got just the guide you need)

It can take weeks (and sometimes months) to develop, refine, and deploy the forms, sponsored content, text ads, videos, and other one-to-one materials necessary to engage with key accounts on LinkedIn, locking large teams of creatives, marketers, and salespeople into long, arduous processes.

And as a direct result of how long this process typically takes, a lot of organisations lose great opportunities with key accounts; maybe they lose interest over time, or a competitor steps in with more engaging and timely content.

Fortunately, there’s now a better, faster, and more cost-effective way for organisations to create hyper-personalized, 1-to-1 LinkedIn ad formats and assets, thanks to our new ad distribution capabilities. 
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Elevate your 1-to-1 LinkedIn advertising campaign without stretching your teams

Up until now, our process on LinkedIn has worked like this:

1. Build tailored assets for target accounts and LinkedIn ads
2. Capture and consolidate engagement data from target accounts
3. Create personalized and dynamic one-link landing pages based on traffic firmographics (scaling one-to-few) and/or target audience

But now, thanks to our integration with LinkedIn, there are two additional steps:

4. Push engagement data to the CRM (we’ve just released this)
5. Distribute 1-to-1 assets to LinkedIn Ad Campaign Manager automatically

This new capability will empower teams to:

• Create hundreds of hyper-personalized one-to-one assets (and across  a variety of ad formats) based on lists of target contacts and accounts 
• Automatically populate ad images and landing pages using AI-powered content, creative, and dynamic modules
• Set key targeting criteria and segmentation for campaign assets within Userled (such as job title, geography, and more), before deploying directly to LinkedIn

And the best part is that you only need to do this once per target account. P.S. Check out our free asset generator to see a snippet of what's possible!

For example, with our platform, you can instantly create and personalize text and dynamic ads, message ads, single image ads, and much more for your target accounts on the fly.

You can access the LinkedIn ads feature from the Distribute tab after creating and publishing assets in Userled. This is a HUGE update for any LinkedIn ad campaign.

What does this mean for you?

Now, creatives, content writers, and marketers can drastically reduce the amount of time they spend building assets for ABM and social ad campaigns for their target audience on LinkedIn.

They can construct and distribute dynamic ads, increase engagement and ROI through the timely delivery of relevant content, and accelerate or revitalise deals. Keeping them on budget and schedule.

If you want to learn more about how you can create great 1-to-1 ads for LinkedIn and maximize engagement using Userled, don't forget to check out our playbook.

A key component in any LinkedIn advertising campaign

As personalization becomes increasingly integral to a successful advertising campaign, it’s never been more vital for organizations to invest in the right tools to scale their efforts, track performance, and identify who is engaged.

With the right level of content personalization, organizations can drive brand awareness, website visits, website conversions, lead gen, and ultimately turn contacts from key target accounts into paying customers. It's all about creating seamless, end-to-end experiences that empower interested parties to learn more through self service, but also get in touch when they are ready.

If you want to learn more about the LinkedIn ads integration, or how we can help you create personalized content at scale to support your one-to-one or one-to-many campaigns, just get in touch.

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Unlock Better Results with Personalized Content

Show your prospects you understand their goals with tailored messaging that drives results. See how Userled can transform your ABM strategy.

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