For marketers and salespeople across the globe, LinkedIn is one of the best channels for reaching and engaging with target accounts. With its precise targeting, unmatched segmentation, and wide reach (1B+ members, and 200+ countries and territories), it ensures individuals and organizations can connect with exactly who they need to.
However, despite the advantages of LinkedIn ABM targeting for one-to-many marketing and sales efforts and activities, it’s incredibly difficult to create and scale hyper-personalized one-to-one and one-to-few experiences for high-value accounts.
(If you want to improve your ABM strategy in 2025, we’ve got just the guide you need)
It can take weeks (and sometimes months) to develop, refine, and deploy the marketing messages, forms, sponsored content, text ads, videos, and other one-to-one materials necessary to engage with key accounts and key decision makers on LinkedIn, locking large teams of creatives, marketers, and salespeople into long, arduous processes.
And as a direct result of how long this process typically takes, a lot of organisations lose great opportunities with key accounts; maybe they lose interest over time, or a competitor steps in with more engaging and timely content.
Fortunately, there’s now a better, faster, and more cost-effective way for organisations to create hyper-personalized, 1-to-1 LinkedIn ad formats and assets for your account-based marketing strategy, thanks to our new ad distribution capabilities.
Elevate your 1-to-1 LinkedIn advertising campaign without stretching your teams
Up until now, our process on LinkedIn has worked like this:
- Build tailored assets for target accounts and LinkedIn ads
- Capture and consolidate engagement data from target accounts
- Create personalized and dynamic one-link landing pages based on traffic firmographics (scaling one-to-few) and/or target audience
But now, thanks to our integration with LinkedIn, there are two additional steps:
- Push engagement data to the CRM (we’ve just released this)
- Distribute 1-to-1 assets to LinkedIn Ad Campaign Manager automatically
This new capability will empower teams to:
- Create hundreds of hyper-personalized one-to-one assets (and across a variety of ad formats) based on lists of target contacts and accounts
- Automatically populate ad images and landing pages using AI-powered content, creative, and dynamic modules
- Set key targeting criteria and segmentation for campaign assets within Userled (such as job title, geography, and more), before deploying directly to LinkedIn
And the best part is that you only need to do this once per target account. P.S. Check out our free asset generator to see a snippet of what's possible!
For example, with our platform, you can instantly create and personalize text and dynamic ads, message ads, single image ads, and much more for your target accounts on the fly.
You can access the LinkedIn ads feature from the Distribute tab after creating and publishing assets in Userled. This is a HUGE update for any LinkedIn ad campaign.
What's the step by step process?
If you want to unlock the power of 1:1 ABM at scale on LinkedIn and generate more qualified leads, just follow this process in Userled.
Step 1. Identify high-value, strategic, or late-stage accounts for hyper-personalized 1:1 campaigns, then create a new 1:1 experience in Userled.
Step 1.1. Select the accounts you want to target on LinkedIn, or upload a pre-existing account list from your CRM to Userled.
Userled integrates with the CRM platforms you already use, enabling fast and accurate exchange of target accoutn data.
Please note: to run 1:1 LinkedIn campaigns, each account needs to have at least 300 employees for LinkedIn to match the audience.
Step 2. Choose an ad image format and landing page template for your 1:1 experiences from the Content Library, or upload your own.
Step 2.1. You can then use our built-in AI to generate hyper-personalized content per target account, with company-specific details, pain points, and opportunities, or write the copy yourself.
Step 3. Each ad and landing page will look different based on the target account, reflecting their tone, style, branding, imagery, and more. All of which is editable. You can even use our AI tools to generate visuals.
Step 3.1. If you haven't used our built-in personalization, tailor your landing pages with:
- Account-specific messaging that reflects the content of the ad
- The buying committee, their pain points, and solution benefits
- Relevant case studies, resources, and testimonials
- Clear and actionable CTAs to guide next steps
- A direct contact with calendar access for a human touch
Step 3.2. Once you're happy with the copy and creative, you can then preview what it will look like on LinkedIn and segment your audiences.
Step 3.3. Finally, you can set a budget and sync all your assets at the same time to LinkedIn Campaign Manager. You can create and distribute all your assets programmatically.
Step 3.4. After synchronising your assets with LinkedIn, you'll find them displayed in LinkedIn Ad Manager, ready for distribution
Step 4. Once your campaigns are live, you can monitor engagement metrics to evaluate performance. Also, don't forget to set up alerts for sales via Slack or CRM tasks for when key accounts show high engagement or clicks.
That's it, you've now set up scalable, hyper-personalized 1:1 ads for your target accounts on LinkedIn.
What does this mean for you?
Now, creatives, content writers, and sales and marketing teams can drastically reduce the amount of time they spend building assets for ABM and social ad campaigns for their target audience on LinkedIn.
They can construct and distribute dynamic ads, increase engagement and ROI through the timely delivery of relevant content, and accelerate or revitalise deals. Keeping them on budget and schedule. It's also great for the sales process as it accelerates deal velocity as a result of more engaged and qualified accounts.
If you want to learn more about how you can create great 1-to-1 ads for LinkedIn and maximize engagement using Userled, don't forget to check out our playbook.
A key component in any LinkedIn advertising campaign
As personalization becomes increasingly integral to a successful advertising campaign and account-based marketing strategy, it’s never been more vital for organizations to invest in the right tools to scale their efforts, track performance, and identify who is engaged.
With the right level of content personalization, organizations can drive brand awareness, website visits, website conversions, lead gen, and ultimately turn contacts from key target accounts into paying customers. It's all about creating seamless, end-to-end experiences that empower interested parties to learn more through self service, but also get in touch when they are ready.
If you want to learn more about the LinkedIn ads integration, or how we can help you create personalized content at scale to support your one-to-one or one-to-many campaigns, just get in touch.
Author
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
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