Artificial Intelligence (AI) isn’t coming for your job: it’s coming for the marketers who refuse to use it.
In 2025, the use of AI is a big differentiator between brands that stand out and those that get lost in the noise. The smartest marketers are using AI to create content faster, personalize at scale, analyze customer data, and build optimized, targeted campaigns with just a fraction of the resource.
The question isn’t if you should use AI in your marketing, but rather, how should you use it?
In this guide, we'll explore the best AI-powered tools, break down real use cases, and show you how to integrate AI into your marketing strategy without losing the human touch.
What is AI in Marketing?
AI-powered tools can automate everyday tasks, analyze trends in real time and even generate content for your marketing assets. They help you understand your audience better, fine-tune your campaigns and scale personalization like never before.
Need better ad targeting? AI can help predict which audience will convert. Struggling with content ideas for LinkedIn or email sequences? AI can spark inspiration and get you over writer’s block. Want to improve customer engagement? Generative AI can personalize your messaging at scale. Have to summarise interactions or feedback at scale to understand trends and opportunities? AI can do it for you.
Put simply, AI in marketing is all about empowering marketers to work smarter, not harder. It’s a tool that accentuates and optimizes marketing tasks to bring about the best possible results.
Vincent Plassard, Growth Lead at Userled, says:
“For marketers, the hardest part is often starting with a blank page. AI eliminates that hurdle… AI doesn’t replace creativity: it enhances it. It helps marketers like me bring ideas to life faster, more effectively and in ways that resonate.”
Pros and Cons of Using AI in Marketing
While AI can automate tedious tasks and improve decision-making, it can’t replace human intuition or original creativity. Though some might be concerned about their job security and safety in today’s almost AI-first world, the reality is that it’s a tool designed to enhance and augment workers, not replace them. By utilising AI tools, teams can spend more time on work that adds value. Take a closer look at what AI does well and where it falls short.
Pros:
- Provides deeper audience insights to develop smarter strategies.
- Streamlines processes by automating tasks and analyzing results in real time.
- Facilitates personalization to scale one-to-one marketing across large audiences.
- Boosts creativity and helps spark fresh ideas.
- Eliminates busy work so teams can focus on strategy and bigger-picture ideas.
- Instantly adapts content so you can repurpose across channels.
- Helps forecast trends to improve decision-making and results.
Cons:
- Can be costly at first, as it requires a time and economic investment.
- May produce biased results if not carefully monitored.
- Presents privacy concerns regarding how your input data is used.
- Sometimes off-target, especially when working with imperfect data or prompts.
- Needs regular updates to stay sharp and avoid errors.
Ways to Use AI in Your Marketing Efforts
Let’s jump into how AI can help your marketing team save time, increase creativity and give your campaigns the extra push they need to engage and convert customers.
Creating Content and Imagery
From writing engaging articles to generating eye-catching visuals, AI is a valuable tool for creating the content your brand needs to capture your audience’s attention.
Whether you're stuck in a creative block or simply short on time, AI tools can help spark fresh content ideas and even generate complete articles with just a few prompts. All it takes is a little human touch to refine the final product and make it your own.
When it comes to visuals, AI takes things a step further by instantly creating relevant images for social media, marketing campaigns or any other platform you need them for.
Midjourney and Canva AI, for example, are making visual content creation faster and more efficient than ever. Lasqo AI is also another powerful tool for visual content creation, as it allows anyone to create on-brand illustrations and maintain visual consistency.
Content Inspiration
When you're in need of fresh content ideas, AI tools like ChatGPT can be a lifesaver. But to get the best results, it’s important to feed AI tools with clear and specific prompts.
The better your prompt, the more on-point the result. Here are some prompt examples to get you started:
- For blog posts: “Generate 5 blog post ideas about [insert topic] that appeal to [insert target audience].”
- For social media captions: “Write 3 catchy social media captions for a [product/service] launch targeting [audience].”
- For ad campaigns: “Suggest 5 creative ad campaign ideas for [product] that focus on [value proposition].”
- For email marketing: “Create 3 email subject lines for a [sale/product launch] targeting [audience].”
- For content series ideas: “What are some unique content series ideas for engaging [audience] on [platform]?”
Pro tip: If you want AI to nail your tone and brand voice, share links to existing assets along with your prompts to provide reference material. This will help you achieve an output that’s as close to publishable as possible.
Search Engine Optimization
Search Engine Optimization (SEO) is all about ensuring your content gets the attention it deserves in search engine results. SurferSEO is a powerful tool that aids in keyword research, content analysis and optimization suggestions to boost your content’s SEO performance.
While ChatGPT can assist with SEO prompts, it doesn’t offer the same detailed data analysis as specialized tools. Try AirOps to build AI workflows that integrate SEO data and brand assets and drive sustainable organic growth.
Paid Ads
AI tools can optimize audience targeting and bidding strategies for paid ads in real time. With Userled, for example, you can create 1:1 personalized ads using AI to make each ad feel custom-tailored to your audience.
These solutions help stretch your budget, but be sure to have a PPC specialist review AI suggestions to ensure you’re investing your resources where they can have the most impact.
Customer Segmentation
B2B customer segmentation is central to an account-based marketing strategy, and AI tools can organize your audience into specific groups based on their behaviors, preferences, and past purchases. Analyzing these insights can help you send more personalized, relevant messages that speak directly to each group.
With Userled, you can effortlessly segment your customers based on firmographics data such as company size and industry. This makes targeting and personalizing your campaigns easier than ever, because it ensures you’re always reaching the right people with messages that speak directly to their needs.
And tools like Ocean.io create lookalike audiences, which essentially helps you find new people who resemble your best customers. This gives you the chance to target more high-potential prospects and scale your marketing efforts.
Analyzing Data
Instead of spending endless hours buried in spreadsheets, let AI do the heavy lifting to uncover trends and spot patterns in data so you can focus on creative strategy. Browse AI, for example, scrapes competitor web pages to extract and analyze useful data for pinpointing what you can do to stand out. For example, you can use AI tools to analyze swathes of customer data to uncover trends and gaps, take action on them, and improve the customer experience.
With these powerful tools, you can make data-driven decisions in a fraction of the time to ensure your marketing strategy is as efficient and effective as possible.
Email Marketing Campaigns
AI helps you personalise content for outbound campaigns based on prospect behavior, preferences and past interactions. With AI, you can dynamically adjust email content, subject lines and recommendations to make your messages more relevant and impactful.
Beyond content, AI can also optimize the timing of your emails so that they’re sent when your audience is most likely to engage. This level of personalization and timing maximizes your chances of connecting with the right person at the right time to promote higher engagement rates.
Sentiment Analysis
AI-driven sentiment analysis can help you understand how customers feel about your brand by analyzing reviews, social media posts and surveys. It gauges the tone of customer feedback (whether positive, negative or neutral) and provides valuable insights into customer preferences.
Through sentiment analysis, AI can help you optimize campaigns and content so it resonates and connects with your audience.
Campaign Translation
AI-powered translation tools can help you expand globally by making marketing campaigns accessible to new audiences. Instead of relying on manual translations, AI can quickly translate content into multiple languages, enabling your messages to reach international markets easily.
Just be sure to have a native speaker or professional translator review this content before publishing to ensure it’s fully accurate and localized.
AI Marketing Tools
If you’re a marketer eager to get better results from your campaigns, AI tools are the key to unlocking new levels of efficiency and creativity. Here are some solutions that will empower your team to achieve more, quicker.
Userled
Userled’s AI tools make account-based marketing (ABM) easier and more effective. The platform helps you find the right customers by analyzing data and pinpointing high-value accounts. Plus, it keeps track of customer behavior so you can always adjust your strategy for the best results.
AI tools speed up content personalization, and AI-powered insights help you understand exactly what makes your customers tick so you can create successful marketing campaigns that hit the mark.
ChatGPT
ChatGPT is a great tool for brainstorming and analysis. It helps you generate concepts and analyze data, and it can even offer feedback on your content and strategy to help you create smarter, more engaging campaigns.
Vincent Plassard, Growth Lead at Userled, says:
“For marketers, the hardest part is often starting with a blank page. AI eliminates that hurdle. I built custom GPTs that help me overcome “blank page syndrome” and get the first 80% done fast, as well as apps to focus on refining the last 20% with my own voice and unique perspective.”
SurferSEO
SurferSEO helps you fine-tune content to maximize its SEO potential. It analyzes top-ranking pages and makes intelligent keyword suggestions to ensure your content is not only optimized for search engines but also resonates with your target audience.
Claude
Claude is great for getting your content started. Whether writing a blog post or creating social media content, Claude helps generate drafts and ideas with ease. It speeds up the content creation process so that you have more time to polish and refine the final piece so it resonates with your target audience. AI generated content has come a long way thanks to the sophistication of large language models and machine learning capabilities.
Perplexity
Perplexity should be your go-to for quick, reliable research. It scours the web to gather key insights, statistics and data, so that it’s easier to stay on top of trends or find specific information.
Lasqo AI
Lasqo AI enables marketers to create on-brand visuals fast. Its AI capabilities let you design everything from social media assets to ad creatives that perfectly match your brand's style and identity.
CapCut
CapCut brings video creation and editing to your fingertips, empowering anyone to edit clips, add effects and polish videos. The tool’s AI-powered features help you create professional-quality video content even if you don’t have expertise in this area.
AirOps
With AirOps, you can build AI-powered SEO workflows that drive organic growth. It connects AI models, your brand assets and ready-made integrations to automate time-consuming SEO tasks like content optimization and keyword research.
Riverside
Riverside’s AI features streamline the podcast and video creation processes. Its AI-enhanced editor creates video layouts you can customize to your liking, and the AI show notes feature automatically generates summaries, takeaways and chapters of your episodes.
Examples of AI in Marketing
From optimizing content at scale to creating personalized landing pages, AI has proved a huge asset for marketing teams. Take a look at a few real-life case studies where AI optimized marketing processes for better results.
ClickUp optimizes blog posts at scale with SurferSEO
In 2021, ClickUp's content marketing team faced the challenge of optimizing hundreds of articles and creating additional content for their blog. To tackle this, they turned to SurferSEO’s content editor, which helped streamline the process using its "content intelligence" features.
These tools helped writers identify key topics and build an effective content calendar, while SEOs could analyze top search results to target the best keywords. For marketing leaders, SurferSEO automated tasks, improved workflows and made the optimization process more efficient.
Labelbox turns to Userled to accelerate ABM success
Labelbox was struggling with creating personalized assets like landing pages and creative collateral and needed to find a way to scale their ABM efforts. By adopting Userled, they were able to leverage AI-driven capabilities to generate personalized landing pages and creative assets for target accounts.
The results were rapid creation of personalized landing pages for 100+ target accounts within minutes and improved targeting precision to enable more effective one-to-few and one-to-one strategies.
Wrapping Up AI for a Better Marketing Strategy
AI can help you automate key aspects of your marketing operations for faster processes and better results. However you choose to implement AI in your marketing processes, get creative and don’t be afraid to experiment.
The key when implementing AI in marketing is to have clear objectives when choosing AI tools, as different solutions are best suited for different use cases. If achieving ABM success is your goal, turn to Userled.
Our advanced AI capabilities help you segment your audience with ease so that you can target the right customers with the right messages at the right time. With Userled, you can customize content for your audience at scale while saving hours of manual work.
Author
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
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