How Onfido got more enterprise clients to book product demos
Industry
Security Software
Headcount
600+
Website
By leveraging Userled, Onfido tailored landing pages to highlight specific features, increasing their demo booking rate for entreprise accounts.
Onfido is a global leader in automated digital identity verification, ensuring the ease of accessibility to digital services from opening up a new bank account to renting a car whilst maintaining a secure and trusted environment for all parties involved.
Digital security is an important tool in business, but may be difficult to approach for companies with different pain points: services which will resonate with online banks may not work for insurers or transportation companies. With Userled, Onfido can help guide their customers’ experiences to the messaging that resonates with each vertical helping their sales team book more demos.
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Increased demo booking rate by 120% by tailoring landing pages to entreprise accounts.
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With a technology that is applied differently across different businesses, Onfido needed to personalise experience to answer each of their clients’ pain points as well as deploying social proof from other clients in similar industries. They found that getting their client in front of a demo helped them close leads, but the current landing page wasn’t personalised enough to the different industries their clients represented.
The lack of personalisation meant that not every client in their pipeline went to book a demo. Onfido wanted to create personalised experience for their different verticals, as well as more tailored experiences for their top accounts to ensure everyone they spoke to booked a demo.
Fully personalised landing page and assets generated by Userled to promote the demo booking goal
Clarified the CTAs on the personalised landing page
120%
increase in demo bookings
Increased
SDR efficiency
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Shortened the customer journey for an increased click-rate: the CTAs only call for a demo booking. This experience led to increased lead conversion and pipeline generation, all by focusing on one aspect of the outreach process.