HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use our powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
About the integration
Userled connects with HubSpot to sync contact and company data, track campaign engagement, and trigger personalized outbound or web experiences. By bringing engagement signals into your CRM, your team can prioritize outreach, tailor messaging, and drive more revenue from key accounts.
The Copilot for B2B Enterprise Teams
4x
engagement
1.5x
meetings booked
28%
higher ACV
Sync contacts, companies, and engagement data between HubSpot and Userled
Trigger personalized outbound experiences based on lifecycle stage or activity
Track Userled engagement signals directly in HubSpot for better lead scoring and follow-up
1. Authorise the HubSpot connection in 2 clicks
Navigate to https://app.userled.io/integrations/hubspot
Click on the Integration portal
3. Click on “Authorize”
4. Authenticate through HubSpot’s portal to grant access to the integration
2. Create custom fields in HubSpot
1. Navigate to Setting and then the ‘Properties’ tab under ‘Data Management’ and create a new field on the Company object
2. We recommend creating the following two custom fields
userled_landing_page_url: Will store the URL of the personalised landing page you create through Userled.
userled_thumbnail_url: Will store the URL of the thumbnail Userled generates for you. The thumbnail is a screenshot of the landing page and can be included in your outreach to personalise outreach message, drive engagement and increase click-through rates and replies. These fields should be of type Single-line text.
3. Generate and distribute personalised experiences & engagement metrics
1. Select any account and contact from your HubSpot CRM. You also have the option to select lists and reports.
2. Create highly targeted, personalised web experiences using HubSpot attributes across email, ads and landing pages.
3. Distribute your generated content to your CRM using the custom fields you created.
4. Enrich accounts and contacts with engagement data across web, inbound, outbound and ads.
This video covers how you can pull HubSpot accounts and contacts into Userled to generate personalised experiences and sync them back to your HubSpot CRM.
To integrate Userled assets and engagement metrics with HubSpot, you must be a paid customer of both and have admin access.
FAQ
Do I need to be a customer of both tools to use the integration?
Yes. To use this integration, you must be a paid customer of both Userled and the integrated tool.
What can I do with this integration?
Deliver more relevant experiences. The integration allows you to use the capabilities inside Userled to create 1:1 personalized assets, trigger timely actions, and track engagement across your ABM funnel.
Who can set up the integration?
Typically an admin. Integrations generally require admin-level access in both Userled and the connected platform to configure properly.
More Integrations
Userled integrates with the tools your marketing and sales teams already use—so you can create personalized experiences and track engagement across every touchpoint.
Drive more revenue from your key accounts with userled