With the Demandbase integration, you can use real-time intent and account intelligence to deliver hyper-personalized Userled experiences. Prioritize high-value accounts, trigger content based on buyer signals, and align marketing and sales around the accounts most likely to convert.
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About Demandbase
Demandbase is a leading Account-Based Marketing platform that helps B2B teams identify, target, and engage high-value accounts with precision. It combines firmographic data, intent signals, and predictive scoring to power smarter marketing and sales strategies.
About the integration
The Userled integration with Demandbase allows you to bring rich account intelligence and intent signals into Userled. Use Demandbase insights to personalize 1:1 experiences, trigger timely outreach, and prioritize the accounts that matter most—across ads, web, and outbound campaigns.
The Copilot for B2B Enterprise Teams
4x
engagement
1.5x
meetings booked
28%
higher ACV
1. Personalize experiences using real-time account intelligence
- Leverage Demandbase firmographic, technographic, and intent data to tailor Userled content
- Trigger personalized web and outbound experiences for in-market accounts
- Show the right message to the right buyer at the right time
2. Optimize targeting and engagement strategy
- Focus on the accounts with the highest buying propensity
- Prioritize outreach based on Demandbase’s predictive scoring
- Measure and improve ABM effectiveness by tracking Userled engagement against Demandbase insights
3. Align marketing and sales efforts
- Use Userled to distribute personalized assets to CRM contacts and align them with Demandbase-identified buying groups
- Enrich CRM and marketing workflows with synchronized engagement and intent signals
- Help GTM teams stay focused on accounts that show both interest and engagement
1. Navigate to Userled’s Demandbase integration settings
- Navigate to https://app.userled.io/integrations/demandbase
- Enter your Demandbase account ID and API key
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2. Generate and distribute personalised experiences & engagement metrics
1. Select any account from Demandbase. You also have the option to select Demandbase Lists or Segments.
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2. Create highly targeted, personalised web experiences using Demandbase attributes across email, ads and landing pages.
3. Send Userled content back to Demandbase to trigger ABM campaigns, workflows and activities
Demandbase has both native integrations with HubSpot and Salesforce CRM alongside an Import API that allows you to push Userled-generated content into Demandbase for distribution across any channel. You can see Demandbase’s documentation here.
To distribute Userled-generated content, Demandbase has integrations with Marketing Automation platforms such as Adobe Marketing Cloud, Marketo and Salesforce Pardot alongside Sales Engagement platforms such as Outreach and Salesloft. You can see Demandbase’s documentation here.
- Active Userled and Demandbase accounts
- Admin access in both platforms
- CRM integration (Salesforce, HubSpot, or Microsoft Dynamics 365) connected to sync account-level data
- Demandbase audience or segment access for targeting and personalization
FAQ
Do I need to be a customer of both tools to use the integration?
What can I do with this integration?
Who can set up the integration?
More Integrations
Userled integrates with the tools your marketing and sales teams already use—so you can create personalized experiences and track engagement across every touchpoint.
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