Integrating Userled.io with Marketo enables seamless account-based content personalization, ensuring every visitor sees tailored messaging, CTAs, and experiences based on Marketo’s audience data. This integration syncs Smart Lists, lead scoring, and engagement data to deliver dynamic, real-time content personalization that drives higher conversions, deeper engagement, and better pipeline attribution.
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About Marketo
Marketo is a leading marketing automation platform used by B2B teams to engage leads, score intent, and drive revenue through automated campaigns.
About the integration
The Marketo integration with Userled helps you connect campaign and engagement data across platforms. Sync leads and account-level activity, trigger personalized experiences based on Marketo workflows, and bring engagement signals into your existing nurture programs.
The Copilot for B2B Enterprise Teams
4x
engagement
1.5x
meetings booked
28%
higher ACV
1. Deliver personalized experiences at scale
- Use Marketo fields and segments to power 1:1 personalized web and outbound experiences in Userled
- Sync personalized asset URLs directly into your CRM for use in emails, nurtures, and landing pages
- Dynamically tailor content across the funnel based on contact and lead attributes from Marketo
2. Track and act on engagement
- Capture engagement metrics across web, email, and outbound campaigns
- Push Userled engagement signals back to your CRM to enhance lead scoring and workflows
- Enable real-time sales alerts based on key activity across personalized experiences
3. Integrate easily with Marketo
- Set up your Marketo integration in just a few steps with API credentials
- Connect Userled, your CRM, and Marketo for a unified flow of data and content
- Map key fields from Marketo into Userled for use in targeting, segmentation, and personalization
1. Set up your API-only user
First, we'll need to set up a new role and user in Marketo.
- Log in to your Marketo instance as an admin and navigate to the "Admin" menu.
- Click on "Users & Roles" and then click "New Role" under the "Roles" tab.
3. Type “Userled Role” for Role Name and assign “Access API group” for permissions. Click "Create".
4. Go back to the "Users" tab and click "Invite New User". Fill out the following fields:
- Email: userled+<your company name>@userled.io
- First Name: Userled
- Last Name: User
- Roles and Workspaces: Userled
- Role (created above)
- Make sure to check “API Only”
5. Send the invitation.
2. Create a custom service for an authentication token
1. Go back to the Admin menu and click on LaunchPoint from the left hand pane. Click "New Service".
2. Fill out the following fields:
- Display Name: Userled Service
- Service: Custom
- Description: This service is for Userled
- API Only User: userled+<your company name>@userled.io
3. Create the service and click "View Details". Take note of your "Client ID" and "Client Secret" - you'll need to enter these in Userled to complete the integration.
4. Go back to the "Admin" menu and click "Web Services". Find the Endpoint in the REST API box and take note of it - you'll need to enter this in Mutiny to complete the integration.
3. Activate the integration in Userled
Once you've configured the above settings in Marketo, navigate back to the Userled app.
- Navigate to https://app.userled.io/integrations.
- Click on the Marketo integration card.
3. Enter your Client ID, Client Secret and Endpoint URL.
4. Select which attributes you want to use to segment and personalize in Userled. You can add additional columns by clicking the "Map another Marketo column" button at the bottom. When you are finished with your selection, click "Map columns." You can come back and edit these selections at any time
5. Once you've set up your Marketo integration, the fields you mapped over will be available in the segment creator and when selecting target account and contact lists.
FAQ
Do I need to be a customer of both tools to use the integration?
What can I do with this integration?
More Integrations
Userled integrates with the tools your marketing and sales teams already use—so you can create personalized experiences and track engagement across every touchpoint.
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