Before Userled I was at Codat for 2.5 years, and having joined an early stage business starting their design journey and having been part of such a high growth journey from the beginning, I was keen to find another startup!
Being part of a startup with such a small team is always an amazing challenge, everyday isn’t the same and I love solving cross team problems as well as delivering design solutions that can help drive the business.
Product led growth was a term i’ve been seeing across the internet for a while and it’s been great to really understand why, as so many tech companies have been forced to make huge redundancies, there is such a need for optimisation across all top of funnel tactics - historically a tough place to track a clear ROI for businesses.
So enter Userled and having met Yann and Tristan a few times, it was a no brainer and we’re going to create something amazing.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.
Generated £1.3M pipeline by focusing on UTM parameters personalisation.