Userled raises £4 million to deliver AI-powered personalized marketing campaigns

We are thrilled to announce that Userled has successfully secured £4 million in pre-seed funding, led by LocalGlobe and supported by notable business angels. This investment marks a significant milestone for Userled as we accelerate our mission of helping B2B companies convert more key accounts with 1:1 personalization at scale.

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Why is this big news?

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Because B2B companies rely on Userled to create personalized marketing content at scale, helping them convert key customers like never before.

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Our Mission

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At Userled, our mission is to help B2B companies convert more key accounts through 1:1 personalization at scale, powered by generative AI. Our vision is to make personalized marketing easy, accessible, and efficient, so B2B companies can stand out by providing a unique experience to key accounts and contacts.

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Our Journey
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Founded in 2023 by serial entrepreneurs CEO Yann Sarfati (Revive, former sales lead at Salesforce and Incident.io) and CTO Tristan Saunders (Revive, tech lead at American Express and lead software engineer at nate), Userled is transforming how B2B companies create, manage, and scale personalized marketing campaigns at scale.

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So far, so good

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Since our inception, Userled has achieved remarkable growth, with a 50% month-over-month increase and a robust client base.

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What's the deal?

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Userled is a no-code interface and AI-powered platform automating the creation and distribution of tailored, branded marketing campaigns in seconds, not weeks. Customers can deploy multiple personalized campaignsacross all ad and email platforms. This empowers revenue teams with person-level engagement insights, all while being completely cookieless.

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Additionally, Userled integrates with existing CRM systems and major IP reveal providers, allowing real-time tracking of engagement, end-to-end journeys, and conversions. The platform achieves this without the need for third-party cookies. Userled has built a Cookieless Fingerprinting and Identity Layer that provides a comprehensive view of behavior at the account and contact level while remaining fully GDPR and CCPA-compliant. This capability is critical as Google, Apple, and other tech companies phase out third-party cookies.

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Userled has already helped firms like Elastic, Pigment, Deel, and Onfido drive higher conversions and strengthen their pipelines.

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Our plan for the future

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The newly acquired funds will be strategically used to:

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• Hire Top Talent: Continue hiring the world’s best talent to develop leading martech products.
• Platform Enhancements: Improve platform speed and performance.
• Channel Distribution: Expand channel distribution and engagement insights to accelerate sales velocity.
• AI-capabilities: Make AI-marketing content generation a breeze

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What They’re Saying

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Yann Sarfati, Co-Founder and CEO of Userled: "Marketers have to put significant time and resources into manually building personalized campaigns which feel impossible to scale. They lack the tools that should enable them to do this simply and at speed to surpass the impact they can achieve through manual campaigns. Userled breaks this cycle. We’re making personalized marketing easy, accessible, and efficient to give B2B companies the competitive advantage they need in today’s ever-shifting digital landscape. This funding will enable us to refine our technology and expand our team, ensuring that every marketer can harness the power of AI to drive meaningful engagement and growth."

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Mish Mashkautsan, Partner at LocalGlobe, added, "Userled harnesses the power of generative AI to reshape a complex and mission-critical workflow for marketing teams. By accelerating the creation and distribution of personalized content and capturing contact-level insights without cookies, Userled provides a seamless solution to drive efficient growth – a top priority for any B2B company."

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What's next?

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We are excited about the future and the opportunities this funding unlocks for us and our clients. Stay tuned for more updates and advancements as we continue to push the boundaries of what’s possible in B2B personalization.

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The funding round also saw participation from prominent business angels, including Tessian founder Tim Sadler, Incident.io CEO Stephen Whitworth, Maze founder Jonathan Widawski, and Celonis DACH GM Remy Lazarovici. Their support fuels our mission to make advanced, scalable, hyper-personalized marketing accessible to all B2B scale-ups.