We’ve shifted from one-to-many campaigns to a precise one-to-few approach, creating personalized experiences at scale.
What You'll Learn
- How Labelbox addressed creative bottlenecks in their ABM strategy.
- The role of Userled in scaling ABM campaigns with speed and precision.
- Insights into streamlining workflows with AI-driven landing pages.
The Problem
Labelbox faced significant challenges in scaling its ABM efforts, particularly in creating personalized assets like landing pages and creative collateral. With a lean design team already stretched thin, the company struggled to execute targeted campaigns at speed. This bottleneck hampered their ability to effectively target Fortune 500 companies such as Google, Meta, and Apple, along with smaller AI-driven startups.
Key Challenges
- Resource Constraints: Limited design resources caused significant delays in launching campaigns.
- Inflexible Marketing Models: Reliance on one-to-many approaches diminished campaign effectiveness.
- Need for Scalability: A growing need to transition to one-to-few and one-to-one personalization models, which demanded greater creative output.
These obstacles prevented Labelbox from executing their ABM strategy at the speed and precision required to engage high-value accounts effectively.
The Hypothesis
To scale their ABM efforts, Labelbox needed a solution that could balance speed and quality while enabling their growth marketing and sales teams to collaborate seamlessly.
What Labelbox Was Looking For
- A platform capable of generating personalized creative assets at scale.
- Integration with existing tools like Salesforce to ensure a smooth workflow.
- Intuitive usability to empower non-technical teams.
Evaluated Alternatives
Labelbox explored other ABM platforms such as 6sense and Demandbase but found them too restrictive. Only Userled offered the combination of speed, scalability, and seamless integration that Labelbox required to transform its ABM approach.
The Solution
Labelbox implemented Userled to transform their ABM strategy by leveraging its AI-driven capabilities to generate personalized landing pages and creative assets for target accounts.
Key Features
- AI-Powered Landing Page Generator: Enabled rapid creation of personalized landing pages for 100+ target accounts within minutes.
- CRM Integration: Seamless workflows with Salesforce for efficient outbound execution.
- Scalable Personalization: Shifted from one-to-many campaigns to one-to-few and one-to-one strategies, significantly improving targeting precision.
Onboarding Experience
Labelbox’s growth marketing lead, Drew Teller, described the onboarding process as intuitive, emphasizing Userled’s responsive support team. Drew personally took the lead in exploring the platform, leveraging its user-friendly interface to hit the ground running.
The Results
Since implementing Userled, Labelbox has achieved:
- Faster Campaign Launches: Reduced campaign deployment time from months to weeks, with creative assets ready in minutes.
- Increased Campaign Effectiveness: Transitioned to one-to-few campaigns with personalized experiences, resulting in more meaningful engagement metrics.
- Streamlined Collaboration: Empowered sales teams with account-specific landing pages and actionable insights, enhancing outbound efficiency.
By the Numbers
- Time Saved: Campaign launch time reduced by 60%.
- Increased Engagement: Higher click-through and response rates on personalized campaigns.
- Sales Enablement: 100+ personalized landing pages generated with ease.
Next Steps
Looking forward, Labelbox aims to:
- Expand Userled’s integration across additional tools to further optimize workflows.
- Experiment with Userled’s operational capabilities for even deeper CRM integration.
- Leverage insights to refine their ICP targeting and improve sales outreach.
