Userled has become a core part of our marketing stack, enabling us to create personalized experiences at scale with ease.
What You'll Learn
Discover how Qobra utilized Userled to automate website traffic notifications, scale personalized campaigns, and significantly improve outbound reply rates. Learn how Userled became a key tool in Qobra’s marketing stack, driving pipeline growth and sales efficiency.
The Problem
Qobra faced a critical challenge in automating its website traffic notification system, a powerful but manual lead acquisition channel. Without automation, the marketing team was bogged down with inefficient processes that limited the company’s ability to scale engagement.
Additionally, Qobra needed to improve its outbound campaigns with more personalized experiences to capture attention in a crowded marketplace. Content creation for tailored campaigns was resource-intensive, further hindering scalability and impacting their ability to drive discussions with key accounts.
The Hypothesis
Qobra sought a solution that could:
- Automate website traffic notifications to streamline lead acquisition and improve response times.
- Enable customized content creation for outbound campaigns to drive higher reply rates and engagement.
- Serve as a centralized, scalable tool to support their growing ABM and demand generation needs.
After considering alternatives, Qobra chose Userled for its ability to deliver 1:1 personalization at scale, seamless integrations, and a user-friendly interface.
The Solution
Userled enabled Qobra to transform its processes with several impactful features:
- Website Traffic Notifications: Automated alerts about engaged prospects helped prioritize leads for the sales team, leading to higher conversion rates.
- AI-Driven Customization: The ability to quickly create dynamic, account-specific landing pages and assets empowered both marketing and sales teams.
- Seamless Campaign Integration: Userled’s assets were easily integrated into outbound sequences and LinkedIn campaigns, cutting through the noise and making outreach more effective.
Implementation was smooth and intuitive, allowing Qobra to integrate Userled into their daily and weekly workflows quickly.
The Results
Since adopting Userled, Qobra has achieved significant improvements in pipeline generation and campaign performance:
- Increased Meetings: Website traffic notifications are generating 6-7 highly qualified meetings per month, adding over $100K in monthly pipeline revenue.
- Improved Reply Rates: Customized outbound assets have driven a 3-5% increase in reply rates, resulting in more meaningful prospect conversations.
- Scalability: Userled enabled the team to rapidly create personalized landing pages and assets at scale, saving significant time and resources.
- Sales Enablement: Sales reps receive real-time alerts about prospect engagement, helping them prioritize and convert leads more efficiently.
These outcomes have made Userled a core component of Qobra’s growth marketing and revenue strategy.
Next Steps
Qobra plans to expand its use of Userled by:
- Enhancing LinkedIn campaigns with personalized 1:1 sequences to further improve outbound engagement.
- Leveraging Userled’s AI capabilities to create new types of assets and increase outreach efficiency.
- Scaling ABM campaigns to reach even more accounts with tailored, high-impact messaging.
By continuing to innovate with Userled, Qobra aims to maintain its competitive edge and drive sustainable growth.
