Userled campaigns directly contributed to 2x SQLs and moved key accounts further down the funnel, delivering measurable pipeline growth.
What You’ll Learn
In this case study, discover how Gupshup, a leader in business messaging solutions, overcame challenges with personalized outreach and scaled their account-based marketing (ABM) efforts using Userled. You’ll learn how Userled’s platform helped transform manual processes into automated, scalable solutions, enabling better alignment between sales and marketing while achieving measurable results in engagement and pipeline generation.
The Challenge
Gupshup’s business development team faced significant challenges in their outreach efforts:
- Low response rates: Generic emails failed to capture attention, leading to minimal engagement.
- Lack of scalability: Personalizing outreach required extensive manual effort, making it difficult to execute at scale.
- Misalignment between sales and marketing: The disconnect between these teams hindered their ability to create cohesive campaigns and track success effectively.
- Reluctance to adopt tools: SDRs found the manual asset creation process time-consuming, delaying outreach campaigns.
In a hyper-competitive marketplace, these challenges prevented Gupshup from engaging prospects effectively and generating the pipeline growth they needed. The tipping point came when SDRs hesitated to adopt new workflows, revealing an urgent need for a solution that simplified and scaled personalization.
Why Userled?
When evaluating solutions, Gupshup’s team established clear criteria:
- Ease of use: A platform that required minimal training and simplified asset creation.
- Scalable personalization: The ability to create tailored campaigns without extensive manual effort.
- Robust analytics: Tools for tracking engagement and understanding what resonates with prospects.
Alternative Considerations
The team considered platforms like Mutiny, which focuses on web personalization. However, web personalization wasn’t a priority—Gupshup needed a solution that targeted outreach efforts.
Why Userled Stood Out
Userled aligned perfectly with Gupshup’s goals:
- Intuitive interface: Allowed SDRs and marketers to create assets quickly and efficiently.
- Customizable features: The ability to design landing pages tailored to specific accounts improved engagement rates.
- Purpose-built tools: Unlike competitors, Userled focused on outreach personalization, directly addressing Gupshup’s challenges.
The team envisioned Userled as a catalyst for aligning sales and marketing, improving pipeline generation, and enabling faster, more effective outreach.
Implementation & Solution
Adoption Process
Initially, Gupshup trained SDRs to create personalized landing pages using Userled. However, adoption challenges emerged, prompting the team to shift strategies:
- Phase 1: SDRs attempted to create personalized assets but struggled to balance this with their outreach responsibilities.
- Phase 2: The content team took over asset creation, producing high-quality, reusable resources. This allowed SDRs to focus on prospecting while leveraging pre-built assets.
Key Features Utilized
- Personalized Landing Pages: Gupshup created tailored pages for prospects, significantly increasing engagement.
- Engagement Analytics: Userled tracked how prospects interacted with content, enabling Gupshup to refine campaigns.
- LinkedIn Ads Integration: The team used Userled to amplify outreach efforts across channels, increasing visibility.
By centralizing content creation and leveraging Userled’s features, Gupshup streamlined their processes and optimized their resources.
Results and Impact
Quantifiable Outcomes
- 99% Engagement Rate: Personalized assets resonated with nearly all prospects, capturing their attention effectively.
- Pipeline Growth: Userled campaigns directly contributed to SQLs and moved key accounts further down the funnel.
- Increased Efficiency: Centralized asset creation saved SDRs time, enabling them to focus on high-value outreach.
Strategic Insights
Userled’s analytics provided actionable data on what worked, revealing:
- Which assets performed best.
- How specific accounts interacted with content, enabling tailored follow-ups.
Operational Improvements
Gupshup bridged the gap between sales and marketing, fostering collaboration and enhancing campaign execution. These improvements set the foundation for sustainable growth.
Next Steps
Future Plans
To build on their success, Gupshup plans to:
- Automate Outreach: Integrate Userled with LevenX and Salesforce, enabling seamless workflows and reducing manual effort.
- Enhance Analytics: Use advanced dashboard features to track campaign attribution and refine strategies further.
- Scale Personalization: Expand Userled’s use to all account tiers, replicating success across a broader range of prospects.
Long-term Vision
Userled will remain central to Gupshup’s ABM strategy. By enabling personalized, scalable outreach, it positions Gupshup for continued growth and success in a competitive market.
Conclusion
Gupshup’s adoption of Userled highlights the transformative power of personalized outreach. By addressing challenges like misaligned teams and manual processes, Userled has helped Gupshup achieve:
- 99% engagement rates.
- Tangible pipeline growth and SQL generation.
- Improved operational efficiency and strategic insights.
With plans to integrate Userled further into their workflows, Gupshup is poised to deliver even greater results in the future.
