Userled gives us the ability to stand out in a challenging market by connecting the dots between channels, teams, and data.
What You’ll Learn
Discover how Pigment overcame the technical complexity of personalized outreach by adopting Userled. Learn how the platform:
- Streamlined asset creation and reduced reliance on engineering resources.
- Enhanced collaboration between marketing and sales teams.
- Delivered actionable insights to improve ABM (account-based marketing) outcomes.
This case study demonstrates how Userled’s comprehensive features helped Pigment achieve scalable personalization, boost efficiency, and improve pipeline performance.
The Problem
Pigment faced a significant challenge: achieving one-to-one personalization at scale. Their existing workflow was slow, resource-heavy, and fragmented, which hindered their ability to deliver timely and relevant outreach.
Key challenges included:
- Engineering Dependence: Creating personalized assets like landing pages required heavy technical input, from custom scripts to API management.
- Time-Intensive Processes: Combining tools such as Webflow and CRM imports resulted in delays and inefficiencies.
- Limited Engagement Insights: Teams couldn’t easily track the performance of personalized content, making it difficult to refine campaigns or prioritize follow-ups.
These pain points stalled Pigment’s ability to act creatively and competitively in a crowded outbound marketing environment.
The Hypothesis
Pigment sought a solution to simplify and scale their ABM efforts without sacrificing quality or speed. Specifically, they needed a platform that could:
- Enable non-technical teams to create and customize personalized assets.
- Reduce technical complexity and engineering dependence.
- Deliver actionable engagement insights to optimize outreach.
During their search, Pigment considered Mutiny, which excelled at inbound website personalization but lacked features for outbound ABM. They ultimately chose Userled for its comprehensive capabilities, strong integrations, and responsiveness to customer feedback.
The Solution
By adopting Userled, Pigment transformed their personalization efforts and ABM strategy. Key benefits included:
- Seamless Integrations
Userled’s strong Salesforce integration allowed Pigment to build ABM lists, manage campaigns, and track results directly within their CRM. - Streamlined Personalization
With Userled, Pigment imported templates like landing pages and banners, customizing them with account-specific variables. This process eliminated the need for technical input, ensuring consistent branding and faster turnaround times. - Enhanced Engagement Tracking
Userled provided real-time engagement data, enabling sales reps to prioritize follow-ups with highly engaged prospects. - Responsive Support
Userled’s onboarding included real-time Slack support, ensuring a seamless transition for Pigment’s teams.
The Results
Pigment has already seen measurable improvements:
- Empowered Non-Technical Teams: Marketing and sales teams can now independently create personalized assets, reducing engineering dependency.
- Improved Engagement: Sales reps received timely alerts based on prospect interactions, enabling more relevant and effective follow-ups.
- Increased Efficiency: Asset creation is faster, with fewer errors and streamlined workflows.
Additionally, Pigment replaced their in-house solution and additional tools with Userled’s all-in-one platform, freeing up resources for higher-priority projects.
"Switching to Userled from our in-house solution and fragmented tools freed up resources, reduced costs, and delivered measurable ROI by driving higher pipeline conversions."
The Next Steps
Pigment plans to deepen their use of Userled by:
- Expanding Personalization
Incorporating additional data points from their CRM to deliver even more tailored and relevant content for target accounts. - Advanced Engagement Analytics
Aggregating engagement data across campaigns to refine outreach and drive actionable insights for sales and marketing teams. - Asset Management
Using Userled’s library to organize content by persona, industry, and region, enabling scalable ABM campaigns.
By continuing to leverage Userled’s capabilities, Pigment aims to further align their teams, increase efficiency, and achieve greater success in their ABM strategy.
