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What’s in it
This playbook is your guide to creating and launching personalized 1:1 LinkedIn ABM campaigns with speed and scale. Learn how to use Userled to quickly build tailored LinkedIn ad creatives and personalized landing pages for hundreds of target accounts—all while delivering highly relevant content that drives meaningful engagement.
Traditionally, creating 1:1 ABM campaigns has been resource-heavy and time-consuming, but with Userled, you’ll see how simple it can be to deliver personalized campaigns that move the needle on engagement, conversions, and revenue.
The Context
Creating personalized 1:1 ABM campaigns has traditionally been a time-intensive process. Building individual ad creatives and landing pages for each target account often demands significant resources, making these campaigns rare and difficult to scale.
As a result, marketing teams typically default to less personalized one-to-many or one-to-few campaigns, which are faster to launch but don’t deliver the same level of engagement or results.
With Userled, this challenge disappears. You can now quickly create and launch highly personalized LinkedIn ad creatives and landing pages for hundreds of target accounts—at scale. By combining speed and personalization, you’ll unlock deeper engagement, stronger relationships, and measurable impact on pipeline and revenue.
The Step-by-Step Process
Step 1: Identify and upload key accounts to LinkedIn Campaign Manager
Start by identifying the accounts that will benefit most from 1:1 campaigns—high-value prospects, strategic accounts, or late-stage opportunities. Upload these accounts into LinkedIn Campaign Manager as Audiences to target their employees directly (this will be important later on to track their engagement and push that data in your CRM).
Note: To run 1:1 LinkedIn campaigns, each account needs to have at least 300 employees for LinkedIn to match the audience.
Step 2: Use Userled to generate personalized LinkedIn ad creatives
Leverage Userled to quickly create ad creatives tailored to each account. Personalize ads with company-specific details, pain points, or opportunities to resonate with decision-makers. Ensure each ad is unique and relevant to the target account’s needs and priorities.
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Step 3: Build personalized landing pages for each account
Pair each ad with a personalized landing page, built using Userled. Tailor the landing pages with:
- Account-specific messaging that reflects the content of the ad.
- Relevant case studies, testimonials, or resources.
- Clear and actionable CTAs that guide the account’s next steps.
Step 4: Create LinkedIn campaigns with tailored audiences
For each key account, set up a dedicated LinkedIn campaign:
- Use the audience lists you uploaded in Step 1 to target the account’s employees.
- Assign one campaign per account to ensure accurate tracking and segmentation.
- Upload the personalized ad creatives and link the corresponding landing page.
Budget Note: Allocate a daily budget of at least $10 per campaign. This ensures sufficient visibility for each account and is an important factor to consider when planning the financials of your 1:1 ABM program.
Step 5: Launch campaigns and track engagement
Once your campaigns are live, monitor engagement metrics to evaluate performance:
- LinkedIn Ads engagement: Track impressions, clicks, and engagement metrics for each account.
- Landing page activity: Measure visits, session duration, and specific interactions such as clicks on resources, case studies, or links.
Set up alerts for your sales team when specific accounts show high engagement or clicks, signaling strong interest. Use these insights to prioritize and personalize follow-ups effectively.
The Payoff
By leveraging Userled and LinkedIn Campaign Manager, you’ll transform 1:1 ABM campaigns into a scalable, data-driven strategy that delivers measurable results.
- Higher engagement: Personalized LinkedIn ads and landing pages resonate deeply with decision-makers, leading to stronger interest and interaction.
- Improved conversions: Targeted messaging and tailored experiences guide key accounts through the buying journey more effectively.
- Actionable insights: With engagement data from LinkedIn ads and landing pages, your sales team can prioritize follow-ups and focus their efforts on the accounts that matter most.
- Bottom-line impact: Scalable 1:1 campaigns drive higher conversions and contribute directly to pipeline and revenue growth.
This approach bridges the gap between personalized marketing and actionable sales insights, ensuring your resources are directed toward high-value opportunities.
The Game Plan
Follow these steps to launch and scale your 1:1 LinkedIn ABM campaigns with Userled:
- Identify and upload your key accounts: Build a list of high-value accounts with over 300 employees and upload it to LinkedIn Campaign Manager as Audiences to target their employees.
- Create tailored LinkedIn ads with Userled: Quickly generate personalized ad creatives for each account, ensuring relevance and alignment with their specific needs or challenges.
- Develop personalized landing pages: Pair each ad with a dedicated landing page built using Userled. Include account-specific value propositions, relevant resources, and clear next steps.
- Launch campaigns with one account per campaign: Set up individual LinkedIn campaigns for each account, linking the appropriate audience, ad creatives, and landing pages. Allocate a daily budget of at least $10 per campaign to ensure sufficient visibility.
- Monitor performance and track engagement: Use LinkedIn Campaign Manager and Userled to track ad engagement (impressions, clicks) and landing page activity (time spent, interactions). Notify your sales team when specific accounts show strong interest to enable timely follow-ups.
- Refine and optimize your approach: Regularly analyze campaign results to identify what’s working and adjust your messaging, creative assets, and budgets to maximize impact.
By combining personalization, automation, and data-driven insights, you’ll unlock the full potential of 1:1 LinkedIn ABM campaigns—creating stronger connections, driving higher engagement, and delivering measurable business outcomes.
