The ability to create custom landing pages without technical bottlenecks has transformed how we run ABM campaigns—quick, seamless, and impactful
What You'll Learn
Learn how Teamed leveraged Userled to create a seamless customer onboarding experience, empower ABM campaigns with custom landing pages, and enhance team collaboration through real-time analytics and engagement insights.
The Problem
Teamed faced two critical challenges:
- The need for a scalable onboarding process that balanced automation with a personal touch.
- A desire to implement customized ABM landing pages at scale, but their existing platform, Webflow, lacked the accessibility and ease of use for non-technical teams.
With no efficient way to give sales teams access to landing page creation, marketers bore the entire workload, slowing down campaign launches and limiting flexibility. Additionally, they struggled to provide actionable engagement insights for sales follow-ups.
The Hypothesis
The team needed a platform that could:
- Empower marketing teams to create customized landing pages quickly without technical bottlenecks.
- Provide real-time engagement analytics to prioritize high-value accounts for follow-ups.
- Scale across both onboarding workflows and ABM campaigns, ensuring seamless collaboration between marketing and sales.
Userled emerged as the ideal solution, combining ease of use with robust personalization and analytics capabilities.
The Solution
Userled revolutionized Teamed’s processes by delivering:
- Onboarding Templates: Streamlined customer onboarding with pre-built templates that added a personal touch, including custom messages, team introductions, and step-by-step guides.
- Custom Landing Pages: Enabled marketing and sales teams to quickly build and deploy personalized landing pages for ABM campaigns.
- Engagement Insights: Real-time analytics allowed sales teams to identify and prioritize high-engagement accounts, enhancing follow-ups and deal progression.
- Product Evolution: The Userled team incorporated feedback to improve features like drag-and-drop editors, making the platform even faster and more intuitive.
The Results
Since implementing Userled, Teamed has seen measurable improvements across onboarding and ABM:
- Faster Campaign Launches: Marketers now create and test custom landing pages quickly, increasing agility during sprints.
- Seamless Sales Collaboration: Sales teams gained visibility into account engagement, enabling more targeted and timely outreach.
- Enhanced Onboarding Experience: Personalized onboarding templates improved client satisfaction and saved valuable time for the customer success team.
- Increased Adoption: Teams across marketing and sales use Userled to execute impactful campaigns, with plans to scale its use even further.
Next Steps
Looking ahead, Teamed plans to:
- Integrate Userled with call recording software to automate post-call follow-up pages based on opportunity notes.
- Expand usage for campaign landing pages to drive deeper insights and more conversions.
- Continue contributing feedback to shape Userled’s product roadmap, ensuring long-term success for ABM and onboarding.
